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Social media has become so deeply ingrained into our society and way of life, for many people, it is hard to imagine life without it! Social media sites and platforms provide a means for people to interact with geographically dispersed friends and family, forge professional networks, quickly and easily share information and ideas, and create virtual communities. Although a lot of good has come from this means of connection, a fair share of problems and sources of contention have come from it as well. For this Discussion, you will explore the influence of social media and share a positive and a negative example of how social media is used to influence others (products, ideas, etc.).
RESOURCES
Be sure to review the Learning Resources before completing this activity.
Click the weekly resources link to access the resources.
To prepare for this Discussion:
- Consider your perspectives on the influence of social media and how it can be used positively and negatively in marketing. Note: You may want to reference examples of influencer marketing from the Week 2 Discussion in your post and responses this week.
BY DAY 3
Post an analysis of the effectiveness of social media marketing, to include the following:
- Describe at least one positive example and at least one negative example of social media being used to influence others. Be sure to include your thoughts on why you feel these examples are positive and negative.
- Identify what makes social media messaging effective. Include at least two examples to support your response.
Refer to the Week 7 Discussion Rubric for specific grading elements and criteria. Your Instructor will use this grading rubric to assess your work.
Read some of your colleagues’ postings.
BY DAY 5
Respond to two or more of your colleagues’ posts in one or more of the following ways:
- Offer an insight you gained from your colleague’s examples, including your reaction to their thoughts on what makes the examples positive and negative.
- Ask a question about what your colleague had to say regarding what makes social media messaging effective or about the examples they included.
Return to this Discussion in a few days to read the responses to your initial posting. Note what you have learned or any insights you have gained as a result of the comments your colleagues made.
